Privacy & Cookie Policy

Last updated: 1 September 2026

1. Who we are

This website is operated by Seafood City Birmingham, trading from Unit E202, 70 Hurst Street, Birmingham, B5 4TD. For the purposes of UK data protection law (the UK GDPR and the Data Protection Act 2018), the data controller is SEAFOOD CITY AR LIMITED (registered in England and Wales, company number 15354815).

If you have any questions about this policy or how we handle your data, contact us at [email protected].

2. The information we collect

We collect personal data in a few limited ways:

• Bookings and enquiries. When you reserve a table or send an enquiry, we collect your name, contact details and booking preferences. Bookings and enquiries are handled through Stampede, our booking platform, which processes this data on our behalf.
• Newsletter and marketing. If you join our mailing list, we collect your email address to send offers, menu updates and event news. Marketing is handled via Stampede, which we use both on this site and for the Find Larry the Lobster prize draw. You can unsubscribe at any time using the link in any email.
• Analytics. Like most websites, we collect limited usage data through cookies and similar technologies (see section 4).
• The Find Larry the Lobster game. The game collects your name and email to run the prize draw and contact winners. Entering the draw also adds your email to our Seafood City marketing list, so we can send you offers (you can unsubscribe at any time). See section 5.

3. Why we can use your data, and how long we keep it

We rely on legitimate interests to run and improve the business, consent for marketing emails, and contract to fulfil a booking you have made. We keep personal data only as long as we need it:

• Bookings and enquiries: 36 months after your last visit, then deleted.
• Marketing contacts: until you unsubscribe, after which we remove you from active marketing.
• Prize-draw entries: because entering adds you to our marketing list, we keep your email until you unsubscribe (as above). Winners' details are kept as long as we need them to award the prize and for our accounting records.

4. Cookies, analytics and your tracking choice

We use cookies and similar technologies for two different things, and the difference matters because you control one of them and not the other.

Essential

A small number of cookies keep the site working and remember choices you have made, including your tracking choice itself and whether you have already entered the current Find Larry round. These do not track you for advertising and cannot be switched off, because without them the site cannot do what you asked it to.

Optional tracking, and how to choose

The first time you visit, a small bar asks whether you are happy for us to use optional tracking. Meta Pixel, Microsoft Clarity recording and stored campaign attribution are off until you allow them. If you press No thanks, or simply ignore the bar and carry on browsing, these stay off. We never treat continued browsing as agreement.

Google Analytics and Google Ads tags load with cookie storage denied and can send limited cookieless measurement signals before you choose or after you refuse. Pressing Allow also enables their optional cookies. Refusing keeps those cookies off; it does not stop Google's cookieless signals.

What we use it for. To understand which offers, dishes, pages and links people actually find useful, so we can improve our offers, content and the booking experience, and so we can tell which of our marketing is worth doing. We are not trying to identify you personally, and we do not sell any of it.

Changing your mind. Use the Privacy choices link at the bottom of any page. It reopens the same bar so you can allow or refuse. If you refuse after previously allowing, we delete the optional cookies, Clarity's tab identifier and the stored campaign record, stop Clarity recording and revoke Meta tracking. Google's cookieless measurement continues as described above.

Your choice is stored in a cookie called sfc_consent_v1, which holds only the word "granted" or "denied" and lasts 180 days. It contains nothing about you. It applies across seafood-city.com and the Find Larry the Lobster game, so you only have to answer once.

Remembering which campaign brought you here

If you allow optional tracking, we keep a record for 30 days of the marketing link that brought you to the site: things like which social post, email or advert it was, and a randomly generated reference number so we can join up the journey if you then play Find Larry or book a table.

This record contains campaign information, not you. The reference number is a random identifier and is not derived from your name, email, device or anything else about you. There is no name, no email address, no phone number and no address in it. We do not fingerprint your device. If you refuse or withdraw consent, the record is deleted and no new one is created.

What runs, and when

Google, Meta and Microsoft are independent companies and use the information they receive under their own privacy policies. Booking and newsletter forms are provided by Stampede, and marketing links you follow to our booking page may carry the campaign information described above so we can tell which marketing led to a booking.

You can also block or delete cookies in your browser settings, though some essential ones are needed for booking and the game to work properly.

5. The Find Larry the Lobster game

Our free online game runs at larry.seafood-city.com, a separate site to this one. When you enter, the game collects your name and email to run the quarterly prize draw and to contact winners. Entering the draw also adds your email to our Seafood City marketing list, so we can send you offers and news; you can unsubscribe at any time using the link in any email. The game has its own short privacy notice, which links back to this policy for everything else.

The game and this site use a functional cookie so we can tell when you have already entered this round and avoid repeatedly showing you the promo. It carries no advertising or tracking data. The game's full terms are at larry.seafood-city.com/terms.

6. Who we share data with

We do not sell your data. We share it only with the service providers that help us run the business, and only as far as they need it:

• Analytics and advertising providers, to measure and improve the site.
• Our booking and enquiry platform, to manage reservations and enquiries.
• Our email and marketing platform, to send newsletters and prize-draw communications.
• A third-party delivery platform, if you choose to order for delivery.

7. Your rights

Under UK data protection law you have the right to:

• Access the personal data we hold about you.
• Ask us to correct data that is wrong or incomplete.
• Ask us to delete your data ("right to be forgotten").
• Restrict or object to how we use it.
• Ask for a copy of your data in a portable format.
• Withdraw consent to marketing at any time.

To exercise any of these, email [email protected]. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk if you are unhappy with how we have handled your data.

8. Changes to this policy

We may update this policy from time to time. When we do, we will change the "last updated" date at the top of this page. Please check back occasionally to stay informed.

Questions? Contact Seafood City Birmingham at [email protected] or 0121 798 1425.